Magazines

Name of Magazine: SHINING

Concept: It will invite the normal people who is fat or not that pretty to be the model. It will show that how to dress good and look pretty to cover the deficiency. Not as other magazines show all pretty girls, cuz no matter what they dress is good. And it will show that how to loose weight healthily, how to make your skin well, which product is good to use by low price and so on.


Readers:15-35, female, Asian, all income levels, the people who always follow fashion and want to be pretty but don't know how

Competition: VIVI, MINA

Advertisers: Clinique, Forever 21, The body shop, Maybelline, Loreal, some other countries' brands.

5 articles:How to loose weight during your daily breakfast?
How to make your hair style?
What's the fashion today?
The thing you should do before sleep-5 minutes exercise.
How to dress looks skinny?

Cover: a model with pretty clothes. I will show some product that i recomment on it, and give some main words to introduce it.