Class Highlights

This Journalism class is so fun.
First, it showed me lots of history and knowledge of all kinds media. At the beginning I am afraid I will get lost in this class but actually it's not hard and I have lots of fun in it. And I can also see lots of valuable stuff relate to media.
Second, I really enjoy the time that we watched movie together. we can learn lot of things in it.
Third, I really enjoy the time that we worked for TV production. I believe that's a really good experience for everyone. I am so glad to see all kinds of machines that for making a video and the result that we made at the end.
I will recommend this class to my friends and take more journalism classes in the future.

Media Ethics/ Media Law

Fender loses guitar copyright case:Guitar makers Fender have lost an application to make its Stratocaster, Telecaster and Precision guitar body shapes a trademark in the USA.

http://www.musicradar.com/news/guitars/fender-loses-guitar-copyright-case-201886

I think its normal that always see the similar stuff. And for the shape, not really can change a lot for guitars. So its hard to gain the copyright.

Propaganda in Advertising/ PR

I propose a PR campaign for a positive value - stop smoking.
I will make an advertisment that show 2 different lungs of people. One of them smoke and the other didnt. The lung of the smoking one should be much darker than the other. Using the easy picture to show people what damage does smoke bring to us. Stop smoking is a good way to be healthy.

Electornic News

CBS news

Story reported:
Lead story:Obama visits China while his approval ratings decline back in the U.S (2 minutes 30 seconds)

It is chosen because this is the first time that Obama went to China after he become president of US. It's important for people to know what's going on between 2 countries.

Other: making million in China(2 minutes); Hotels pouring on perks(2 minutes); Soaring salaries at non-profits(3 minutes); Obesity weighs down health care(2 minutes); Mammogram guideline controversy(4 minutes)
devoted to news: 15 minutes

Ads: BOSE(15 seconds), CHEVY(15 seconds), VLASIC(15 seconds),Live(40 seconds),GMC(15 seconds), POWERMAT(15 seconds)

The anchor used strong voice and serious facial expressions.

Internet

There are 12,406 sites on the list. I have heard about myspace and facebook. I just know a few social working websites so all I know are already on the list. I never heard about Livejournal and Bebo. I use social networking to chat with friends and know about how they are doing. For me, I always use Facebook, coz this is the one that most popular. I like it can share pix with each other. After some ativities with my friends, I can get the pix easier.

Television

http://www.youtube.com/watch?v=JtS2PGXPUTs&feature=related
Length: 1:06
Description: This video is an advertising for beer. But it is banned because it shows a bad way to people that forget the fact. That may lead a way for people to drunk especially teens.
Chapter 2: Media Impact
Question:Generally, the media will impact the most on what kind of people?
Answer: That will be the teens. Because they dont really can distinguish what thing they should or should not do.

Movies or Recordings

My favourite movie in 2009 is "Bride Wars". I like it because it shows all the jealousies and tricks of women when they aim the same thing even they are best friend from childhood. But their friendship cannot be changed so easy like that cuz they still always value each other. I think friendship is always valuable even though people have misunderstandings. So I like this movie to show the changing action between 2 brides.

http://www.imdb.com/title/tt0901476/

Magazines

Name of Magazine: SHINING

Concept: It will invite the normal people who is fat or not that pretty to be the model. It will show that how to dress good and look pretty to cover the deficiency. Not as other magazines show all pretty girls, cuz no matter what they dress is good. And it will show that how to loose weight healthily, how to make your skin well, which product is good to use by low price and so on.


Readers:15-35, female, Asian, all income levels, the people who always follow fashion and want to be pretty but don't know how

Competition: VIVI, MINA

Advertisers: Clinique, Forever 21, The body shop, Maybelline, Loreal, some other countries' brands.

5 articles:How to loose weight during your daily breakfast?
How to make your hair style?
What's the fashion today?
The thing you should do before sleep-5 minutes exercise.
How to dress looks skinny?

Cover: a model with pretty clothes. I will show some product that i recomment on it, and give some main words to introduce it.

BOOKS

1.Unsolved Mysteries of History
http://www.amazon.com/Unsolved-Mysteries-History-Paul-Aron/dp/0760745080/ref=sr_1_30?ie=UTF8&s=books&qid=1255257676&sr=8-30

i like to read books about mystery. its so fun! It tells me a lot that i dont know so that i become more curious about this world, not only the mystery of countries, but also of human, natyre. Though lots of mysteries are unsolved, im still always interested on it. i have lots of mystery books, but most of them are Chinese.

2. The Pilgrim’s Progress
http://www.amazon.com/Pilgrims-Progress-Dover-Thrift-Editions/dp/0486426750/ref=sr_1_1?ie=UTF8&s=books&qid=1255259539&sr=8-1

I read this book about 1 year ago. Its interesting that author named the people as their character. It talks about the process that the christian went to the Celestial City with difficulities. It tells me no matter how hard I need to do, how difficult the road i need to go, i need to insist on what i want. After i try to do it with hard-working, i'll gain a lot!

3. Farewell to Manzanar
http://www.amazon.com/Farewell-Manzanar-Jeanne-Wakatsuki-Houston/dp/B0017GXC6A/ref=sr_1_2?ie=UTF8&s=books&qid=1255260294&sr=8-2

This is talking about the whole life of a girl during the war. She lived in a bad surroundings, eatting bad meals. That let me think about myself. Even im not rich like some public people, i still life a good life. I have everything that i want. One Chinese says: Be contented with what you have!

Media Impact

I would to set the topic of my reserch on "Will the behavior of hot idols affect audience". Lots of people have the idol that they admire, not just teens but some old people do have. Cus idols are the pulish, everything that they do will be zoom in and zoom in. So its so easy to make influence if they make mistake. So i want to see if the fans will follow what they idol did.

I would like to use servey mothod to do it. i'll search the respond that the audience wrote online about the mistake of one idol. Then i'll make my own questions like "what do you think about his/her behavior?" "Will you still support him/her?Why yes or why not?" "Will you think that's cool stuff but not mistake?Will you follow?" I'll ask the questions by seperating 2 groups: one is age under 18, the other is age over 18. And i'll observe the wear to figure out if audience imitate the apparel of idols.

My hypothesis is :the teens may have impact by their idols somehow, but the adult will analysis it by objectivity.

Media Autobiography

I think most of people cannot live without Mass Media as me. As the most children, TV is my favourite companion in my childhood. After dinner everyday, I would watch TV with my family and discuss the plot. With growing up, I began to get in touch with Internet. It's really a great stuff!! In my opinion, Internet can instead of other mass media such as TV, movies and newspapers. Life is not colourful without Internet! I'm a international student, I came to US alone. I always talke to my family through the Internet. Also I'd download some Chinese dramas and movies cuz I cannot get Chinese channels here. It's easy to make friends and communicate with others on Internet. But cuz Internet has everything and too much material, I always waste time for finding the thing that I want. So books are good mass media for me to find the exactly stuff that I need to use. Sometimes I'll buy some fashion magazines and read with friends. But I seldom buy newspaper cuz I'm not really read it. In my memory, the young are not really read newspaper as the old. I'd like to watch movies with friends. Even I can watch it online, I think it's worth to spend money to stay with them for fun. I dont really listen to radio cuz I think thats boring. Especially at night, the Chinese radio channels are all about "how to prevent some diseases" and thouse are all embarrassed diseases. But some afternoon channels are so fun that will often make me laugh. I'm not often use Recordings. But I remembered I recorded my friends laughter cuz his sound is really fun!!

My major is Business, the one that really needs mass media. People are always concern about the economy by all kinds of mass media. In the future, I want to transfer to UCLA. I know thats not an easy job for me but I'll make an effort and try my best to let it come true.